{"id":3497,"date":"2021-10-11T11:28:02","date_gmt":"2021-10-11T11:28:02","guid":{"rendered":"https:\/\/staging.evincedev.com\/blog\/?p=3497"},"modified":"2022-11-29T13:56:29","modified_gmt":"2022-11-29T13:56:29","slug":"how-to-utilize-social-media-to-boost-ecommerce-sales","status":"publish","type":"post","link":"https:\/\/staging.evincedev.com\/blog\/how-to-utilize-social-media-to-boost-ecommerce-sales\/","title":{"rendered":"6 Simple (But Important) Things To Remember About How To Utilize Social Media To Boost Ecommerce Sales?"},"content":{"rendered":"<p>Social media is a boon for <a href=\"https:\/\/evincedev.com\/retail-ecommerce-digital-solution\" target=\"_blank\" rel=\"nofollow\">eCommerce businesses.<\/a> Social media boost eCommerce sales which allows them to reach a wide range of audiences across countries and age groups. As of July 2021, there are 4.48 billion social media users worldwide (almost 57% of the global population).<\/p>\n<p><span data-preserver-spaces=\"true\">With the right strategies in place, you can increase eCommerce sales via social media. 44.8% of global internet users used social media to search for brand information in 2020.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">That said, let\u2019s look at the importance of social media for businesses in 2021. We will also discuss six great ways to use social media to boost ecommerce sales. <\/span><\/p>\n<h2 id=\"importance-of-social\"><span data-preserver-spaces=\"true\">Importance of Social Media for Businesses in 2022<\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">Insider Intelligence forecasts that US retail, social commerce sales will increase by 34.8% to 36.09 billion in 2021. But that\u2019s not it. Social media can play a crucial role in enhancing your brand awareness and generating sales. Here are some statistics to back my claim.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3510\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1.jpg\" alt=\"Importance of Social Media for Businesses in 2022\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Importance-of-Social-Media-for-Businesses-in-2022-1-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"> Online stores with a social media presence receive an average of 32% more sales than those that don\u2019t. [Big Commerce]<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> 60% of people say they discover new products on Instagram. [Influencer Marketing Hub]<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Social media referral traffic to online stores has increased by more than 100% in the last two years. [SaveMyCent]<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> 71% of customers are more likely to purchase products based on social media referrals. [HubSpot]<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">These numbers indicate that eCommerce and social media marketing can go hand in hand. With the right eCommerce business tips, you can outdo your competitors and generate more sales.\u00a0<\/span><\/p>\n<h2 id=\"how-to-effectively\"><strong><span data-preserver-spaces=\"true\">How to Effectively Use Social Media to Boost Ecommerce Sales?<\/span><\/strong><\/h2>\n<p><span data-preserver-spaces=\"true\">Let\u2019s look at six ways you can use social media to boost eCommerce sales.\u00a0<\/span><\/p>\n<h3 id=\"1-building-brand\"><strong><span data-preserver-spaces=\"true\">1. Building Brand Awareness\u00a0<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">You won\u2019t generate sales if people don\u2019t know about your products. Social media can help you reach your target audience and increase brand awareness. For instance, you can create a business account on Facebook and Instagram and start sharing updates about your company, including the products you have and when customers can buy them.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, you will need to create unique posts to stand out from the crowd and grab potential customers\u2019 attention.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here are six tips for<a href=\"https:\/\/evincedev.com\/ecommerce-web-development\/\" target=\"_blank\" rel=\"nofollow\">\u00a0ecommerce businesses<\/a>\u00a0to build brand awareness on social media:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3512 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness.jpg\" alt=\"Use Social Media to building brand awareness\" width=\"1200\" height=\"660\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-300x165.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-1024x563.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-150x83.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-768x422.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-120x66.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-750x413.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Building-Brand-Awareness-1140x627.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"> Encourage your customers to share your products and then repost them. You might even need to incentivize them to do so.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Interact with customers on your post. Reply to their comments to make them feel valued.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Use the right hashtags on your posts but don\u2019t overdo it.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Repurpose your content for each platform. For example, a long caption is better on Facebook. However, with the 140-character space on Twitter, you will need to get creative to share the same content.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Host giveaways and contests to reach a wider audience.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Don\u2019t just post product-related content. Give your target audience a change once in a while.\u00a0<\/span><\/li>\n<\/ul>\n<blockquote class=\"pullquote align-center\"><p><span data-preserver-spaces=\"true\">Remember, building brand awareness is a long-term process, and nothing happens instantly, but you can speed that up with paid advertising.\u00a0<\/span><\/p><\/blockquote>\n<h3 id=\"2-advertising-to\"><strong><span data-preserver-spaces=\"true\">2. Advertising to boost eCommerce sales<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">More and more ecommerce businesses are investing in social media advertising in 2021. Here\u2019s what recent statistics indicate:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3521\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats.jpg\" alt=\"Social media advertising Stats\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-media-advertising-Stats-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"> Marketers spent $43 billion on social media ads in 2020. The number is forecast to increase to $50.86 billion.\u00a0\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> According to Statista, social media impressions are up 20% year over year.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> IT also means more people are viewing ads. 27% of internet users say they find new products and brands through paid social ads.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">One of the primary reasons <a href=\"https:\/\/evincedev.com\/social-media-marketing\/\" target=\"_blank\" rel=\"nofollow\">social media advertising<\/a> is successful is that they offer advanced targeting tools to help you narrow your target audience as much as possible. This helps reach people who are more likely to buy from you, reducing your cost per acquisition.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">You can even select goals for your social media ads. For example, Facebook and Instagram allow you to choose from these objectives (those that are relevant for eCommerce businesses):\u00a0<\/span><\/p>\n<ul>\n<li style=\"text-align: left;\"><span data-preserver-spaces=\"true\"><strong>Conversions<\/strong>: It encourages your potential customers to take specific action on your website, e.g., add a product to the cart, subscribe for upcoming sales, etc.\u00a0<\/span><\/li>\n<li style=\"text-align: left;\"><span data-preserver-spaces=\"true\"><strong>Catalog sales: <\/strong>It displays the product catalog in ads.\u00a0<\/span><\/li>\n<li style=\"text-align: left;\"><span data-preserver-spaces=\"true\"><strong>Reach: <\/strong>Show your ad to as many people as possible in the geographic location you set.\u00a0<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">However, choosing the right objective is just one part. It would be best if you also created a persuasive ad that compels users to take action.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s an example of an eCommerce ad on Facebook by Ralph Lauren. They have showcased multiple products with a \u201c<em>shop now<\/em>\u201d button.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3513 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales.jpg\" alt=\"Social Media Advertising to boost eCommerce sales\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-to-boost-ecommerce-sales-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h3 id=\"3-instagram-and\"><strong><span data-preserver-spaces=\"true\">3. Instagram and Facebook Are the Key Players<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Not all social media platforms are perfect for ecommerce. For example, you will find primarily B2B buyers on LinkedIn. On Twitter, people are more likely to engage in a fun conversation than purchase.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, Facebook and Instagram are ideal for ecommerce. People are highly likely to engage and even purchase products via Facebook and Instagram.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">With around 2.89 billion and 1.074.3 billion monthly active users on Facebook and Instagram, respectively, these two are the most prominent social networks in 2021.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">By leveraging Facebook and Instagram, you can reach more people in your area of operation. In addition, the advanced targeting options enable you to reach a specific segment of people, further increasing the chances of conversion.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, to use these social media to boost eCommerce sales, you should create a business account. It will give you access to features that you won\u2019t get in a regular account, such as a button (you can add your website, phone number, etc.) and a shop.\u00a0<\/span><\/p>\n<h3 id=\"4-selling-products\"><strong><span data-preserver-spaces=\"true\">4. Selling Products Directly on Social Media\u00a0<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Yet another excellent e-commerce business tip is using Instagram and Facebook to sell your products. They have introduced features that help eCommerce businesses get more sales quickly. For example, customers can now buy your products without leaving the platform, increasing the chances of conversion.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s an example of Instagram Shopping by ColourPop Cosmetics:\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3514 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products.jpg\" alt=\"Instagram Marketing for eCommerce business\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Instagram-Selling-Products-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<p><span data-preserver-spaces=\"true\">As you can see in the image, customers can click on the product, checkout on Instagram, and make payments to place the order.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">The benefits of social commerce solutions include:<\/span><\/p>\n<ul>\n<li><span style=\"color: #7b7b7b; font-style: italic;\">Reduces the steps involved in completing the purchase. It is free to set up.<\/span><\/li>\n<li><span style=\"color: #7b7b7b; font-style: italic;\">It provides a memorable and convenient shopping experience to customers.<\/span><\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">However, make sure to add your best-selling products on social media shopping.\u00a0<\/span><\/p>\n<h3 id=\"5-reach-out\"><strong><span data-preserver-spaces=\"true\">5. Reach Out Social Media Influencers to Promote Your Products<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">Influencer marketing is about partnering with content creators who have a dedicated social media following or experts in their niche.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Influencer marketing has been there for years, and there\u2019s no sign of slowing down. Influencer marketing was worth $9.7 billion in 2020, and the number is forecast to grow to $13.8 billion in 2021. That\u2019s $4.1 billion in just one year.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, it\u2019s worth mentioning that influencer marketing can be a little expensive (depending on the number of followers of the creator).\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Follow these social media influencer marketing best practices to maximize your ROI:\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3522 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing.jpg\" alt=\"Social Media Marketing: Influencer Marketing for eCommerce business\" width=\"1200\" height=\"758\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-300x190.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-1024x647.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-150x95.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-768x485.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-120x76.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-750x474.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Influencer-Marketing-1140x720.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"> Ensure that the influencer has a target audience similar to yours. For instance, if you sell apparel, collaborating with a fashion influencer would make more sense.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Partner with other brands with a similar target audience and create a high-value giveaway for your combined audiences. <\/span><\/li>\n<li style=\"text-align: left;\">Don\u2019t be afraid to work with influencers with a small following. They might have a significant engagement rate. For instance, Nano influencers (those with less than 10,000 followers) have a 4% engagement rate compared to macro-influencers (between 500,000 and 1 million followers), with a 1.2% engagement rate.<\/li>\n<\/ul>\n<p><span data-preserver-spaces=\"true\">Here are four tips for ecommerce businesses to leverage influencer marketing:<\/span><\/p>\n<ul>\n<li><span data-preserver-spaces=\"true\"> Ask the influencer to link to your store to drive more engagement. You can even offer influencer-specific coupons so their followers can get a discount when buying from you. It will also enable you to track the ROI better.\u00a0<\/span><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3519\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers.jpg\" alt=\"Social Media Advertising by Influencers\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Social-Media-Advertising-by-Influencers-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/li>\n<li><span data-preserver-spaces=\"true\"> Encourage influencers to share their experience with your products. You can then share the video from your social handles to build trust with potential customers.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Let influencers incorporate products around their content so it doesn\u2019t look overly promotional.\u00a0<\/span><\/li>\n<li><span data-preserver-spaces=\"true\"> Test, learn, and optimize your influencer marketing strategy.\u00a0<\/span><\/li>\n<\/ul>\n<h3 id=\"6-publish-user-generated\"><strong><span data-preserver-spaces=\"true\">6. Publish User-generated Content<\/span><\/strong><\/h3>\n<p><span data-preserver-spaces=\"true\">The last social media marketing tip for ecommerce businesses is posting user-generated content. It can help build trust with potential customers. Plus, it gives you additional content to publish without much effort. It enables you to stay hyper-active on social media without spending hours on content creation.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Therefore, encourage your customers to share pictures and videos featuring your product on their social media. Then re-share them from your social handles (don\u2019t forget to give credit to the author).\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">It will make your customer feel valued and help build a long-lasting relationship. In addition, customers proudly showing off your product on their social media also makes you more visible, thereby attracting more customers.\u00a0<\/span><\/p>\n<p><span data-preserver-spaces=\"true\">Here\u2019s an example of posting user-generated content by Madewell. They not only repost the content by their customer but also encourage their followers to check out their look.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3520\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing.jpg\" alt=\"Influencer Marketing\" width=\"1200\" height=\"628\" srcset=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing.jpg 1200w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-300x157.jpg 300w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-1024x536.jpg 1024w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-150x79.jpg 150w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-768x402.jpg 768w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-120x63.jpg 120w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-750x393.jpg 750w, https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/10\/Influencer-Marketing-1140x597.jpg 1140w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" \/><\/a><\/p>\n<h2 id=\"wrapping-up\"><span data-preserver-spaces=\"true\"><strong>Wrapping Up<\/strong><\/span><\/h2>\n<p><span data-preserver-spaces=\"true\">The increase in competition in the eCommerce market has encouraged online retailers to use additional ways and platforms to increase sales. Use the six tactics mentioned above to use social media to boost eCommerce sales and revenue.\u00a0<\/span><\/p>\n<p style=\"background-color: #60b884; box-shadow: rgba(0, 0, 0, 0.2) 0px 0px 10px 2px; clear: both; overflow: hidden; padding: 8px; width: auto; height: auto; color: #ffffff; margin-bottom: 26px; text-align: center;\"><span style=\"color: #ffffff;\"><a style=\"color: #ffffff;\" href=\"https:\/\/evincedev.com\/contact-us\/\" target=\"_blank\" rel=\"nofollow\"><b>Free Consultation for Businesses<\/b><\/a><\/span><\/p>\n<p><span data-preserver-spaces=\"true\">However, if you are looking to build or revamp your eCommerce website, don\u2019t forget to check our services. As a leading <a href=\"https:\/\/evincedev.com\/ecommerce-web-development\/\" target=\"_blank\" rel=\"nofollow\">eCommerce web development services<\/a>\u00a0provider, we guarantee a high-performing website that helps get more sales.\u00a0<\/span><\/p>\n<div class=\"alert alert-info\"><strong>The Ultimate <a href=\"https:\/\/staging.evincedev.com\/blog\/ecommerce-website-launch-checklist\/\">eCommerce Website Launch<\/a> Checklist For New Store Owners<\/strong><\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Social media is a boon for eCommerce businesses. Social media boost eCommerce sales which allows them to reach a wide range of audiences across countries and age groups. As of July 2021, there are 4.48 billion social media users worldwide (almost 57% of the global population). With the right strategies in place, you can increase [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3523,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21,700,681,618],"tags":[616],"class_list":["post-3497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-development","category-real-estate","category-retail-e-commerce","category-trending-articles","tag-ecommerce-website-development-company"],"acf":{"featured_image":"On","custom_text":"","question_and_answers":null,"key_takeaways":null},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/3497","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/comments?post=3497"}],"version-history":[{"count":0,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/3497\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/media\/3523"}],"wp:attachment":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/media?parent=3497"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/categories?post=3497"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/tags?post=3497"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}