{"id":4063,"date":"2022-07-14T09:06:33","date_gmt":"2022-07-14T09:06:33","guid":{"rendered":"https:\/\/staging.evincedev.com\/blog\/?p=4063"},"modified":"2022-07-18T13:44:36","modified_gmt":"2022-07-18T13:44:36","slug":"ga4-migration-setup-guide","status":"publish","type":"post","link":"https:\/\/staging.evincedev.com\/blog\/ga4-migration-setup-guide\/","title":{"rendered":"GA4 Migration [UA\u2192GA4] Setup Guide: Compulsory To Update Before July 1, 2023"},"content":{"rendered":"

Google Analytics released a new version called Google Analytics 4<\/a> (GA4) in October 2020. Thus, we’ve put up this quick Google Analytics 4 migration guide for marketers who want to properly move their current web properties towards it.<\/span><\/p>\n

Google Analytics 4 is a web analytics tool that lets you track visitors and engagement throughout your websites and mobile apps. In June 2023<\/strong>, GA4 will replace Google Analytics’ current version (Universal Analytics or UA). Next year, you’ll be utilizing GA4, and your should move your data appropriately to minimize data loss.<\/span><\/p>\n

On July 1, 2023, all conventional Universal Analytics properties will stop processing unique contributions. On October 1, 2023, 360 Universal Analytics properties will stop accepting new hits.<\/span><\/p>\n

Finish configuring your Google Analytics 4 property to take advantage of measurement accuracy, intuitive insights about the customer path, and simple activation to boost marketing ROI.<\/span><\/p>\n

When you sign in to your Google Analytics account, you may find prompts to <\/span>upgrade to Google Analytics 4<\/b>, and if you’ve been to the admin section, you would see a GA4 Set-Up Assistant. If you’re a savvy GA user, simply following the assistant will be enough.<\/span><\/p>\n

\"GA4
Source: Google<\/figcaption><\/figure>\n

Google Analytics 4\u00a0 Vs. Universal Analytics<\/h3>\n

Are the fundamental differences between UA and GA4 still a riddle to you? This <\/span>Google Analytics 4 migration guide<\/b> will assist you in getting ready for the shift.<\/span><\/p>\n

App + Web<\/h4>\n

The most important thing to remember about GA4 is simply a redesigned version of Google Analytics. It aims to integrate your web and app analytics data silos into a single data gathering and reporting interface. You can track and evaluate the customer journey across devices by collecting data from your website, Android, and iOS apps underneath one property.<\/span><\/p>\n

Data Streams<\/h4>\n

\"Data
Source: Google<\/figcaption><\/figure>Data streams are a method of combining data from multiple sources into a single property. Each property can have many web and app streams, and it will remove the views themselves from GA4. It would set filters at the property or sub-property level (sub-properties are a GA4 360-only feature, with possibilities for testing before activation and deactivation.<\/span><\/p>\n

All Hit Types Become Events<\/h4>\n

\"Track<\/p>\n

GA4 was intended to provide a clear image of the customer experience across web and mobile platforms. It alters the UA’s approach of many hits + custom metrics and statistics to accomplish it. It also reflects the app’s strategy of events + parameters, which Firebase users will be aware of. In GA4, UA pageviews can still be provided as an event.\u00a0<\/span><\/p>\n

Parameters are used to customize events instead of custom statistics and dimensions. As customers move between devices and the web, this consistency with how things are done on applications will help build a whole perspective of the customer experience.<\/span><\/p>\n

Simple Ad Hoc Analysis & Fewer Standard Reports<\/h4>\n

There will be fewer basic reports, and with Explorations in GA4, it will be easier to develop unique ad hoc reports. The user interface for explorations is similar to Data Studio, and you can generate bespoke reports for specific users or roles. You may also utilize templates to enable you to get started.<\/span><\/p>\n

Templates range from free form to funnel & path research, conversion, acquisition, and eCommerce reports templates and are organized by strategies, use cases, and sector. Though some of these reports were available in regular UA reports, the GA4 templates give a starting point that you may alter to meet your needs.<\/span><\/p>\n

Goals Become Conversions<\/h4>\n

\"GA4:<\/p>\n

Conversions in UA are assessed as eCommerce transactions or KPIs. GA4 makes this easier by classifying all occurrences contributing to your business goals as conversions.<\/span><\/p>\n

\"GA4:<\/p>\n

What will be changed? Keypoints<\/h3>\n

The full extent of GA is outlined in <\/span>Google’s release<\/span><\/a>, which also includes some resources at the bottom – but here’s a quick rundown of some key points to keep in mind before migrating:<\/span><\/p>\n

\"Help<\/a>In contrast to the previous page-view measurement (which uses events as a custom tracking option), GA4 employs a brand-new form of measurement based on events. You’ll see that the tags have changed if you’re using Google Tag Manager.<\/span><\/p>\n

You’ll need a new Google Analytics property to save the data in the interface different from what you previously utilized. Some data isn’t available in the same way as Universal Analytics. Don’t be concerned: your data and reports are secure and will not be shared. In GA4, you’ll be able to access the vast bulk of UA data.<\/span><\/p>\n

Migration Phases<\/h3>\n

Migrating to GA4 requires far more effort than simply “changing the old code to the newer one.” As a result, we recommend implementing GA4 in phases, as various data types are now acquired differently. It covers \u2013 but is not limited to \u2013 the following things:<\/span><\/p>\n