{"id":4194,"date":"2022-09-21T12:05:10","date_gmt":"2022-09-21T12:05:10","guid":{"rendered":"https:\/\/staging.evincedev.com\/blog\/?p=4194"},"modified":"2023-10-02T13:46:32","modified_gmt":"2023-10-02T13:46:32","slug":"reverb-ai-powered-retail-solution","status":"publish","type":"post","link":"https:\/\/staging.evincedev.com\/blog\/reverb-ai-powered-retail-solution\/","title":{"rendered":"How Reverb Fastest Growing Company in Chicago, Implemented an AI-Powered Retail Solution"},"content":{"rendered":"

Reverb<\/a> is the largest online music marketplace dedicated to buying and selling music instruments (including new, used, and vintage). Since its launch in 2013, Reverb has created a musician-focused eCommerce marketplace<\/strong><\/a>, ensured price transparency, and built a music-savvy customer service team.<\/p>\n

Even though the eCommerce market is growing rapidly, it has become highly competitive. The biggest challenge in the online marketplace market is customer retention. It requires a comprehensive understanding of customers\u2019 preferences and sending the right offers at the right time.<\/p>\n

Thanks to the AI-powered retail solution<\/a> by EvinceDev, Reverb<\/a> surpassed its quarterly sales target in the first three months of 2022<\/a>. As a result, reverb sales reached a new quarterly high outpacing the solid growth it experienced in the first quarter of 2021. Reverb achieved rank in INC 500<\/a> company list and received Chicago’s most innovative product<\/a> and service award.<\/p>\n

\"Reverb<\/p>\n

In this post, we\u2019ll explain how Reverb marketplace<\/a> for online shopping uses EvinceDev Retail Solution to drive more sales, increase customer loyalty, and improve the shopping experience.<\/p>\n

Business Process Automation for user\u2019s actions and new items<\/h3>\n

While Reverb had the best UI\/UX to make the buying process as seamless as possible, its web app<\/a><\/em><\/strong> required high-end customization to integrate necessary functionalities for end-users.<\/p>\n

Besides, they wanted to enable sellers to log in with OAuth to a third-party app easily and allow them to view saved follows related to their products so they can make offers.<\/p>\n

Another challenge was integrating a CRON timer that automatically repopulates users\u2019 feeds to bring their attention to new things every N minutes. It should also be as per the customer\u2019s search preferences and interests.<\/p>\n

But the biggest challenge was in the user\u2019s functionality, which was to ignore the listings that already have an offer.<\/p>\n

That\u2019s where EvinceDev Retail Solution came to the rescue. It is designed to solve the critical challenges of eCommerce sellers. Plus, its robotic process automation(RPA) helps automate tedious tasks, enabling sellers to do more in less time. And the same was applicable in Reverb\u2019s case.<\/p>\n

The key features of EvinceDev that were the most relevant to the Reverb\u2019s challenges<\/h4>\n