{"id":632,"date":"2021-07-16T08:50:59","date_gmt":"2021-07-16T08:50:59","guid":{"rendered":"https:\/\/staging.evincedev.com\/blog\/ecommerce-conversion-hacks-thatll-double-your-conversion\/"},"modified":"2023-10-19T12:36:51","modified_gmt":"2023-10-19T12:36:51","slug":"ecommerce-conversion-hacks-thatll-double-your-conversion","status":"publish","type":"post","link":"https:\/\/staging.evincedev.com\/blog\/ecommerce-conversion-hacks-thatll-double-your-conversion\/","title":{"rendered":"eCommerce Conversion Hacks That\u2019ll Double Your Conversion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">eCommerce is one of the fastest-growing industries in 2021. In 2020 alone, two billion people purchased products online, leading to <\/span><a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">sales worth $4.2 trillion<\/span><\/a><span style=\"font-weight: 400;\">. This number is expected to reach $6.38 trillion by 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, this does not mean ecommerce is an easy business. There are around <\/span><a href=\"https:\/\/wpforms.com\/ecommerce-statistics\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">12-24 million ecommerce sites worldwide<\/span><\/a><span style=\"font-weight: 400;\">, and less than one million of them sell more than $1000\/year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the good news is, there is plenty of room for growth. With the right strategies in place, you can attract and convert more customers in no time.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3338 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Ecommerce-Conversion-Hacks-Thatll-Double-Your-Conversion.-2.png\" alt=\"Retail e-commerce sales worldwide from 2014 to 2024\" width=\"1200\" height=\"628\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Today, we will discuss easy-to-implement, tried-and-tested ways to double your ecommerce conversion rate. Leading <a href=\"https:\/\/evincedev.com\/ecommerce-development\" target=\"_blank\" rel=\"nofollow\"><strong>ecommerce development<\/strong><\/a> service providers use these tactics. Let\u2019s get started!<\/span><\/p>\n<ol>\n<li><b> Add Recent Sale Notifications to Your Store<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">One of the best ways to increase conversions is by adding social proof. You can easily do that by adding recent sales notifications to your store. These notifications show that another user purchased the product a few minutes ago.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They use the psychology of FOMO (fear of missing out) and create urgency to encourage visitors to take action right away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ways recent sale notifications can help increase conversions:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build trust:<\/b><span style=\"font-weight: 400;\"> Shoppers trust unbiased reviews from third parties. When you show recent sales notifications, it shows that your business is legitimate and the product is worth buying.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Help visitors make decisions:<\/b><span style=\"font-weight: 400;\"> When a shopper is confused about which product to buy, seeing a live sales notification can make their decision easier and ensure they don\u2019t leave without converting.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Build a sense of urgency:<\/b><span style=\"font-weight: 400;\"> Recent sales notifications indicate that more people are buying the product, thereby instilling the fear of missing out. As a result, they will be more likely to buy before they miss out.\u00a0<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.jadons.co.uk\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Jadon<\/span><\/a><span style=\"font-weight: 400;\">, a plant-based food product, uses recent sales notifications to give social proof of their store\u2019s popularity and encourage visitors to shop.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3340 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/05\/Image-2-1.jpg\" alt=\"Google Search Console\" width=\"1200\" height=\"735\" \/><\/p>\n<ol start=\"2\">\n<li><b> Follow the 80\/20 Rule and Invest in Traffic That Converts<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">According to the 80\/20 rule, 80% of results come from 20% of your efforts. In ecommerce, this could mean:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of your sales will come from 20% of your visitors<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of your sales will come from 20% of your products<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of your sales will come from 20% of your target locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">80% of your revenue will come from 20% of your marketing campaigns<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Of course, the numbers won\u2019t be exactly 80\/20, but the ratio will be somewhere around that.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, how do you find the golden 20% that brings in 80% of the results?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are four key aspects to focus on:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top traffic channels<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top locations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top landing pages<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top products and categories<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can find these insights in your website\u2019s analytics. Analyze where most of your customers come from (search engine, social media, email, direct, etc.). In Google Analytics, you can <\/span><a href=\"https:\/\/www.salecycle.com\/blog\/strategies\/9-essential-google-analytics-custom-reports-ecommerce\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">create a custom report<\/span><\/a><span style=\"font-weight: 400;\"> for each product. It would look something like this. This example shows that Google (organic), followed by Google (CPC), and emails are the top converting channels.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3341 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-3-1.jpg\" alt=\"Mobile user experience\" width=\"1200\" height=\"462\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you know the top traffic channels, create strategies to get more customers from those sources and increase conversions.\u00a0<\/span><\/p>\n<ol start=\"3\">\n<li><b> Add a Sales Countdown Timer<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Urgency is yet another great way to increase conversions. Most <a href=\"https:\/\/evincedev.com\/ecommerce-web-development\" target=\"_blank\" rel=\"nofollow\"><strong>ecommerce website development<\/strong><\/a> companies suggest using a sales countdown timer to display time-limited offers and encourage website visitors to take action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A sales countdown timer is a psychology trick ecommerce retailers use to create scarcity and urgency among shoppers. It helps you create a deadline before which the user must buy the product to get the benefits (such as discount, free shipping, or exclusive item).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how brands use countdown timers. <\/span><a href=\"https:\/\/www.beardo.in\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Beardo<\/span><\/a><span style=\"font-weight: 400;\">, an Indian male-grooming products retailer, uses timers to encourage shoppers to buy products quickly.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3342 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-4-1.jpg\" alt=\"Google core web vitals\" width=\"800\" height=\"482\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here is another example from Edible Arrangements. They placed a large countdown timer for same-day service on their homepage. As a result, they <\/span><a href=\"https:\/\/www.coredna.com\/blogs\/ecommerce-case-studies\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">saw an increase in same-day sales by 8%<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, use this tactic in moderation, or you run the risk of looking manipulative!<\/span><\/p>\n<ol start=\"4\">\n<li><b> Product Reviews as Social Proof<\/b><\/li>\n<\/ol>\n<p><a href=\"https:\/\/www.invespcro.com\/blog\/the-importance-of-online-customer-reviews-infographic\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">88% of customers<\/span><\/a><span style=\"font-weight: 400;\"> trust online reviews as much as personal recommendations. Products with at least five reviews have a <\/span><a href=\"https:\/\/review42.com\/resources\/online-reviews-statistics\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">purchase likelihood of more than 270%<\/span><\/a><span style=\"font-weight: 400;\"> than those with no testimonials.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even the top ecommerce development company believes that adding authentic reviews and ratings of customers can help significantly boost your conversions. It also provides reassurance to shoppers that they are making the right decision.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3343 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/image-5-1.png\" alt=\"Product Reviews &amp; ratings\" width=\"1200\" height=\"628\" \/><\/p>\n<p><b>Tips to get more product reviews<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ensure you deliver on your promises (i.e., product and service should be of exceptional quality).\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Email customers a few days after they have received the product. Don\u2019t email as soon as they order or receive it. Give them time to use the item.<br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Encourage your support team to ask happy customers for reviews after every interaction.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engage with your customers (both happy and unhappy) on social media. Ask them if there\u2019s anything you can do to make their experience better. If possible, do that and then ask them for a review.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Provide direct links to review pages instead of simply asking customers to review the recent product they bought.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include a call-to-action on physical orders. For instance, you can thank the customer for purchasing from you and offer an incentive to review the product. Add a QR code that the customer can scan to reach the review page.\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"5\">\n<li><b> Convert Visitors with Incentives<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Shoppers love deals. So much that <\/span><a href=\"https:\/\/www.statista.com\/statistics\/240237\/coupon-use-in-the-united-states\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">88% of consumers used coupons<\/span><\/a><span style=\"font-weight: 400;\"> when buying online last year.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discounts make shoppers feel they are getting a good deal and increase the chances of conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can offer discounts to shoppers on their first orders or returning visitors who have viewed a certain product multiple times.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/knockaround.com\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Knockaround<\/span><\/a><span style=\"font-weight: 400;\">, an online sunglasses retailer, offers incentives (discount coupons) on a product page to encourage customers to buy it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3344 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-6-1.png\" alt=\"Convert Visitors with Incentives\" width=\"1200\" height=\"540\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Here are two more types of incentives you can offer to boost conversions.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bundled discounts:<\/b><span style=\"font-weight: 400;\"> Bundling increases your average order value and, when done right, can also boost sales. Bundle products that go well together and offer a discount on them. For instance, a smartphone and a cover, or shirt and pants.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Free shipping:<\/b> <a href=\"https:\/\/www.digitalcommerce360.com\/2017\/03\/27\/consumers-want-free-shipping-and-theyre-not-willing-to-wait-very-long-for-delivery\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">A 2017 survey indicates<\/span><\/a><span style=\"font-weight: 400;\"> that free shipping is more important than fast shipping and people are willing to wait longer for delivery if it does not cost them anything. You can set a minimum order value for free shipping to increase the average order value while incentivizing the customer.\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"6\">\n<li><b> Boost Sales with a Gamified Popup<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ecommerce development services providers recommend using gamified popups to convert customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gamified popups like spin the wheel generate dopamine in the human brain, making you feel great. It makes shoppers feel like they have won something. Besides, it increases customer interaction.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With gamified popups, you can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost user engagement and interest in your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Grow your email subscriber base<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase sales and conversions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promote new launches<\/span><\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.optimonk.com\/hw3cyz\/\" target=\"_blank\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Patch Panel generated 1400 leads<\/span><\/a><span style=\"font-weight: 400;\"> in just two months of using spin the wheel in its ecommerce website. Supported by their ongoing marketing campaigns, they increased the monthly conversion rates by over 10%.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3345 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-7-1.png\" alt=\"Boost Sales with a Gamified Popup\" width=\"1200\" height=\"609\" \/><\/p>\n<p><b>Here are two things to keep in mind when creating a gamified popup<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t display popups as soon as the shopper lands on your website. Let the customer understand what your brand is all about and browse through your products.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customize the wheel to reflect your brand\u2019s personality. That means not using the default template many websites use &#8211; this one.\u00a0<\/span><\/li>\n<\/ul>\n<ol start=\"7\">\n<li><b> Display Popular Products with Full Screen Welcome Mats<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Show your top-selling products in a full-screen welcome mat. These mats are popups that cover your entire screen and hide other products until the user opts out or scrolls down the page. You can even use them to showcase new launches.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of full-screen welcome mats.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3346 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-8-1.png\" alt=\"top-selling products in a full-screen welcome mat\" width=\"800\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Full-screen welcome mats help grab visitors\u2019 attention and help narrow down their choices. This also prevents them from getting confused between choosing products and increases your conversions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have multiple best-selling products from different categories, you can display all of them in a grid or list-style layout.\u00a0<\/span><\/p>\n<ol start=\"8\">\n<li><b> Add More Product Images and Videos<\/b><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">In online shopping, people are not free to analyze or try the product physically. They rely on images and videos to determine if it is worth buying. Therefore, it is crucial to add more product images and videos.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure to show the product from all angles. Also, the images should be high-quality so the customer can zoom in and check the product before buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, the higher the quality, the more compelling it is. Also, it boosts the confidence that they need to complete the purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the prominent examples of this is Amazon. They upload multiple high-quality pictures and a video that displays how the product works.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3347 size-full\" src=\"https:\/\/staging.evincedev.com\/blog\/wp-content\/uploads\/2021\/08\/Image-9-1.png\" alt=\"Add More Product Images and Videos\" width=\"1200\" height=\"464\" \/><\/p>\n<h2 id=\"wrapping-up\"><b>Wrapping Up<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Boosting ecommerce conversions isn\u2019t difficult, provided you follow the right strategies, like the ones mentioned above. Remember to measure your results and optimize your tactics accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can even hire an <a href=\"https:\/\/evincedev.com\/ecommerce-web-development\" target=\"_blank\" rel=\"noopener nofollow\">ecommerce website design and development company<\/a> to optimize conversion rate. They have the relevant experience and knowledge to increase your sales. Happy Conversion Rate Optimization!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>eCommerce is one of the fastest-growing industries in 2021. In 2020 alone, two billion people purchased products online, leading to sales worth $4.2 trillion. This number is expected to reach $6.38 trillion by 2024.\u00a0 However, this does not mean ecommerce is an easy business. There are around 12-24 million ecommerce sites worldwide, and less than [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":633,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_links_to":"","_links_to_target":""},"categories":[21,617,681,303],"tags":[596,597,118,598,599,600,601],"class_list":["post-632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce-development","category-featured","category-retail-e-commerce","category-startups","tag-ecommerce-business-hacks","tag-ecommerce-conversion-hacks","tag-ecommerce-website-development","tag-how-to-grow-ecommerce-business","tag-how-to-grow-your-retail-business","tag-online-business-hacks","tag-retail-hacks"],"acf":{"featured_image":"On","custom_text":"","question_and_answers":null,"key_takeaways":null},"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/632","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/comments?post=632"}],"version-history":[{"count":0,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/posts\/632\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/media\/633"}],"wp:attachment":[{"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/media?parent=632"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/categories?post=632"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.evincedev.com\/blog\/wp-json\/wp\/v2\/tags?post=632"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}